Lesikar's Business Communication: A Comprehensive Guide for Students and Professionals
Business communication is a vital skill for anyone who wants to succeed in today's competitive and dynamic world. Whether you are a student, an employee, an entrepreneur, or a leader, you need to communicate effectively with various audiences and purposes. But how can you master the art and science of business communication?
One of the best resources available is Lesikar's Business Communication, a textbook that has been helping students and professionals for over six decades. Lesikar's Business Communication covers all the essential topics of business communication, from writing and speaking to listening and nonverbal communication. It also provides practical tips, examples, exercises, and cases that illustrate how to apply the concepts and skills in real-life situations.
The 12th edition of Lesikar's Business Communication has been updated and revised to reflect the latest trends and technologies in business communication. It also features new chapters on intercultural communication, social media, and ethics. Moreover, it offers online resources such as videos, quizzes, podcasts, and interactive activities that enhance the learning experience.
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If you are looking for a comprehensive, reliable, and engaging guide to business communication, you should not miss Lesikar's Business Communication. You can download the 12th edition of this textbook for free from this link[^2^]. Hurry up and get your copy today!
Business communication is not only about conveying information, but also about building relationships, influencing others, and achieving goals. To communicate effectively in business, you need to understand the context, the audience, the purpose, and the medium of your message. You also need to adapt your style, tone, and language to suit the situation and the expectations of your listeners or readers.
Lesikar's Business Communication helps you develop these skills and competencies through a systematic and strategic approach. It teaches you how to plan, organize, write, and revise your business messages using the three-step writing process. It also shows you how to design and deliver oral presentations that capture the attention and interest of your audience. Furthermore, it guides you on how to communicate collaboratively in teams, meetings, and negotiations.
Lesikar's Business Communication is not only a textbook, but also a reference and a resource for your professional development. It contains useful tools such as checklists, guidelines, samples, models, and templates that you can use in your own business communication tasks. It also offers self-assessment quizzes and feedback exercises that help you evaluate your strengths and weaknesses and improve your performance.
Business communication is also influenced by the cultural and ethical dimensions of the globalized and digitalized world. You need to be aware of the diversity and complexity of the intercultural communication environment and the challenges and opportunities it presents. You also need to be mindful of the ethical principles and standards that govern your business communication behavior and decisions.
Lesikar's Business Communication helps you navigate these issues and dilemmas through a comprehensive and integrated coverage of intercultural and ethical communication. It provides you with frameworks, models, and strategies that help you analyze and resolve intercultural and ethical communication problems. It also offers examples, cases, and scenarios that illustrate how to communicate effectively and responsibly across cultures and contexts.
Lesikar's Business Communication is more than just a textbook. It is a learning companion that accompanies you throughout your academic and professional journey. It prepares you for the challenges and opportunities of the 21st century business world and helps you achieve your personal and professional goals. It is a book that you will read, use, and cherish for years to come. 0efd9a6b88